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Unwrapping Sweet Preferences: Eureka Insights from Paid Surveys

Eureka Surveys

Jul. 27, 2024

0 min read


Here at Eureka Surveys, we believe in the power of paid surveys to uncover interesting trends and insights. Today, we're looking at the results from one of our recent surveys, which asked respondents to share their favorite candy bar. Move over beauty and travel polls, let's have some sweet talk!

To say that the results were varied would be an understatement! Responses came flooding in, and we were delighted to see a diverse range of tasty treats picked. However, it was clear that some bars ruled the candy world.

What is your favorite candy bar?

22.9%

KitKat

26.8%

Snickers

18.5%

Twix

8.1%

Butterfinger

13.4%

Milky Way

10.3%

Other

Total Participants: 34618

Snickers: The Undisputed Favorite

Snickers emerged as the undisputed favorite. Being a mix of nougat topped with caramel and peanuts makes it an all-rounder in taste and texture, explaining its popularity. Next up were the classic and irresistible KitKat bars, telling us that wafer layered chocolate is tough competition!

The caramel and cookie crunch Twix was a close third, an expected turnout for a bar that offers a balanced yet delicious choice. Milky Way and Butterfinger brought up the rear – the much-loved buttery crunch of Butterfinger and rich, light Milky Way couldn’t quite compete against the powerhouse contenders. Yet, their individual fan bases ensure they continue to be bar-counter staples.

So, What's the Big Reveal?

Interestingly, the ‘Other’ category had a fair share of votes too. This tells us that the candy bar market is wide, and there is a sweet spot for niche and unique flavors that don’t belong to the big brands. Undoubtedly, candy bars are a part of our culture, our childhoods, movie night outs, and even weight gain concerns!

Paid surveys like these provide an excellent platform to understand public preferences and sometimes, even highlight shifts in consumer trends. As with Eureka Surveys, the rewards aren't always in cash! Sometimes they come in the form of informative and fun polls to help brands understand what their customers truly want. So, continue to be a part of this community to make money online while also making a difference in the market!

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