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Footwear Finance: A Eureka Insight into Shoe Shopping Priorities!

Eureka Surveys

Jan. 26, 2024

0 min read


Have you ever wondered what goes on in peoples' minds when they are shopping for shoes? Is it the durability, brand reputation, price, style, or comfort that's top of mind? Eureka Surveys asked this question, and the answers might surprise you!

It turns out that a whopping majority of our survey respondents prioritize comfort. But the insights didn't stop there. Let’s dive a little deeper into how these priorities stack up and what they mean for the modern consumer.

Top priority when shopping for shoes?

2.6%

Brand reputation

13.9%

Price

48.7%

Comfort

12.5%

Durability

22.4%

Style

Total Participants: 37726

Defining the Marketplace: Insights From Shoe Shoppers Around the Web

The preference for comfort suggests that for many, shoes are not just about fashion – they are functional. Shoes that don't cause discomfort after a day's wear are more attractive, which indicates that the modern consumer values their well-being and prioritizes it over aesthetic appeal.

Yet style still secured a significant portion of the votes. This shows that while comfort is essential, consumers still want shoes that align with their personal style. Consumers are looking for the sweet spot where style meets comfort.

And what about Durability, Brand Reputation, and Price?

While durability, brand reputation, and price ranked lower than comfort and style, this doesn't mean they aren't important. In today's world, consumers expect their products to be long-lasting, rightly wanting value for money. Brands that maintain a solid reputation for quality are still rewarded with consumer loyalty.

Finally, the importance of price demonstrates that we are deal-seekers at heart. Affordability matters, and who doesn’t love a good bargain in addition to meeting their shoe needs?

Get Paid for Your Opinions with Eureka Surveys!

Did you know you can make money online from your opinions? At Eureka Surveys, we're always looking for new voices. Join our community today and get paid for your insights!

Taking paid surveys with Eureka Surveys is not just a fun way to earn a little extra cash - it also offers a glimpse into the collective psyche of consumers. So why not join us? Start making money online today with Eureka Surveys!

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