Eureka Surveys for Content Marketing

Upgrade your digital content.

Read on to see Eureka Survey insights on the relationship between podcast ads and the 30 second skip button

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Who's using Eureka Surveys

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Digital Marketers

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Content Writers

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Social Media Managers

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Freelance Bloggers

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Brand Managers

What can you do with Eureka Surveys?

Gauge the conversation and get involved

Get a real-time pulse on the latest trends and topics consumers may have opinions on.

Increase page views, time on page, and CTR

Keep your audience engaged with the content they’re looking for— with the data to back it up.

See it in action

Podcast Ads

Responses: 288

Audience: Listeners of 2+ hrs of podcasts per week

Time to complete: 27 minutes

Total cost: $550

The goal of this survey is to gather insights on podcast ads and write an intriguing content marketing blog post about the survey results.

Most podcast players have a 30 second skip button, so who actually listens to podcast ads when you’re a tap away from skipping them? Here’s what 288 avid podcast listeners had to say about it.

Eureka Surveys - research

Survey Insights

49% of people listen to
podcast ads

Eureka Surveys - research

The most popular ad format is a
candid message
from the podcast host

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Listeners of
News podcasts are
least likely to skip an ad

Eureka Surveys - research

See what each of these 288 podcast listeners think about podcast ads