Eureka Surveys for Content Marketing
Read on to see Eureka Survey insights on the relationship between podcast ads and the 30 second skip button
Social Media Managers
Gauge the conversation and get involved
Get a real-time pulse on the latest trends and topics consumers may have opinions on.
Increase page views, time on page, and CTR
Keep your audience engaged with the content they’re looking for— with the data to back it up.
Audience: Listeners of 2+ hrs of podcasts per week
Time to complete: 27 minutes
Total cost: $550
The goal of this survey is to gather insights on podcast ads and write an intriguing content marketing blog post about the survey results.
Most podcast players have a 30 second skip button, so who actually listens to podcast ads when you’re a tap away from skipping them? Here’s what 288 avid podcast listeners had to say about it.
49% of people listen to
The most popular ad format is a
from the podcast host
News podcasts are
least likely to skip an ad